Translate slug and WordPress permalinks

Permalink Manager can let you not only edit whole WordPress permalinks but also automatically translate slug. Given that, if you use the WPML or Polylang plugins, you may set custom permalink structures for each language.

Some of the functionalities presented in this article are not available in free version (Permalink Manager Lite). Buy Permalink Manager Pro

If your site delivers different content to visitors in different languages you need carefully prepare your SEO strategy. Unfortunately, WordPress does not give you much flexibility when it comes to localizing the content. In this situation, you’ll most likely need to install one of the language plugins, such as Polylang or WPML.

Without a question, the proper URL structure is critical for both UX and SEO on any multilingual website. It may seem difficult at first look. However, Permalink Manager might be the best answer in this case. It is currently the only WordPress plugin that allows you to easily translate permalinks.

Need to edit single permalink?
This article demonstrates how to bulk translate slug, although URI Editor may also be used to edit individual permalinks if necessary. More thorough instructions may be found in this article.
Versatility of Permalink Manager
Permalink Manager also allows transliteration and conversion of characters, e.g., Cyrillic letters to their Latin equivalents for better SEO performance. In this short article, you can find more detailed instructions.

The ability to translate slug might be quite useful if you for instance want to change the permalink layout of your WooCommerce shop. Permalink Manager may automatically translate the WordPress permalinks and apply a different permalink structure based on the content language.

Below you can see a set of sample URLs to illustrate to give you concept on how can you use it. You can use this functionality also in more complex scenarios. This feature, of course, is not limited to WooCommerce permalinks. Pages, posts, custom post types, categories, tags, and custom taxonomy permalinks can all be easily translated with the plugin!

Original untranslated permalinks

http://example.com/store/t-shirt/ (English)
http://example.com/es/store/camiseta/ (Spanish)
http://example.com/pl/store/koszulka/ (Polish)

Permalinks translated with Permalink Manager

http://example.com/store/t-shirt/ (English)
http://example.com/es/tienda/camiseta/ (Spanish)
http://example.com/pl/sklep/koszulka/ (Polish)

To allow Permalink Manager to translate slugs and WordPress permalinks automatically, you must first localize the permalink formats using the “Permastructure” settings. If you have previously installed and activated the plugin, you may change them in the Permastructure panel located in the “Tools -> Permalink Manager -> Permastructures” section.

Translate slug in "Permastructures" section

You may select a different format for each post type and category independently. Simply click the “Show more options” button underneath the content type whose permalinks you wish to translate to see the complete list of permastructure fields for your content languages.

Set custom WooCommerce permalink settings per language to translate slugs
The screenshot above is just a simple example of translated WooCommerce permalink structures. Similarly, other custom post type and taxonomy permalinks may be quickly localized.

You do not need to provide a custom permastructure format for each language. If you leave the field for a certain language blank, Permalink Manager will use the default language settings.

Translate WordPress taxonomies permalinks for each language.
As previously stated, the WooCommerce product category and product tag permalink structure may be translated and customized for any language.

Immediately after the new settings are saved, Permalink Manager will use them to automatically translate all new posts and terms permalinks. If you would also want to apply them also for existing elements, you will need to regenerate their permalinks.

New settings and existing content
The existing custom permalinks will not be automatically updated if you change the permastructures. You will need to use the “Regenerate/reset” tool to apply the new URL format to them.

Is URL localization important for SEO?

The structure of your site’s URLs is only one of the many things to consider when developing an SEO strategy for your multilingual site. More information and advice on this issue may be found in the article on the official Google Search Central website.

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